With the television archive project you can take information from political speech and cross-reference it with other information from political speech and you don't have to be a network news producer to do it, you can do it in your own home and do it comprehensively.

To be able to come up with different examples of good techniques and skills that are used in the creation of news and maybe ones that are not so good in order to show that journalism, and particularly broadcast students, good and bad examples of modern techniques. Similarly for strategic communications students this could be used to show how a press release is turned into a piece of news that could show their client, favorably or unfavorably

One context that the TV Archive could be used in an educational environment is to train students in more media literacy… showing the ways that mass media, particularly news media, maybe also commercials, portrays particular topics, and also to ask students to create those videos themselves and perhaps in the act of creating they'll be able to make choices that make them aware of the choices that the people that create the media make.

Ordinary people can use this tool. People are increasingly involved as publishers themselves. They Tweet, they post to Facebook, they write blogs. If they can use this tool to access the content that they want to comment on, that they want to criticize, and incorporate it into the various social platforms that they're already using, it's going to enrich the sort of commentary that they're able to produce.

To have the same ability to interact and kind of write into the visual record and speak with video, as John Stewart does, and as people with huge production departments do. Until now it's been completely impossible, I mean, we could dream about it, but without a resource like the TV News Archive, and the research service that's come along with it, it just simply wasn't possible.